In 2013, Perch was hired by MaineHealth as the communication, marketing, and technology team for a statewide project involving seven community hospitals in seven of Maine’s most rural counties. The goal of this project was to increase access to healthy choices in each of the seven communities, with the long-term goal of reducing the burden of chronic disease across the state. Each community’s work was tailored to its unique needs and executed according to its own capacity, increasing the overall effectiveness of the grant-funded project by allowing each organization to determine their own approach.
In addition to developing campaigns for many of the sub-projects, we were tasked with unifying the various initiatives under a single umbrella brand, Communities Transforming, which provided a conceptual foundation for individual community campaigns. To support this central brand, Perch also designed and developed a custom online project-sharing hub, based on the Angular.js framework, that allows community health organizations to showcase their work in a consistent format and learn from the successes and failures of similar projects.
Each county’s identity beneath the Communities Transforming brand featured slight variations to tie each mark to the local geography.
Initiative sub-brands all drew from the same expansive color palette and typographic guidelines to maintain some consistency while allowing each initiative to stand on its own.
Each initiative’s brand was then used as the foundation for a variety of program-supporting marketing materials and collateral. At the end of the project, each initiative was presented with a guide to use for future design work, plus boilerplate copy for PR, social media guidelines, and design templates for flyers and other simple in-house collateral.