Nomads is an adventure and active wear shop for people on the move. Locally owned and operated with a “brick and mortar” site on the waterfront in Portland’s Old Port district, Nomads is the place to shop for men’s and women’s clothing that’s fun, functional and uniquely designed for an active lifestyle. Whether it’s yoga, sport or travel that keeps you moving, you’re sure to find something at Nomads with the look and performance that’s just your style.
Nomads approached Perch with the desire to update their brand’s look and feel and a goal of standing out from the crowd on the busy waterfront. The end result is a vibrant and exciting new face for the brand that helps support their message of a fun, active lifestyle.
Perch chose a color palette that would keep the Nomads brand grounded and paired it with hand drawn elements to maintain a sense of human touch throughout. Rough edges give a sense of “getting your hands dirty” and light, clean typography keeps the message from getting too messy. The hand drawn logo ties the two elements together, creating a unified look that isn’t too gritty or too pristine. The new brand aesthetic was rolled out across all of Nomads materials, including a new website, in-store signage, and communication collateral.