Joyce Wilson-Sanford is “a teacher, coach, a creator, a leader, a mom, a writer, a visionary of sorts” with an undeniable presence. Joyce came to Perch looking to bring her three blogs under one umbrella and create an online space to better promote and feature her writing and professional endeavors. If you meet Joyce you’ll know that the ordinary wouldn’t suffice. In her own words, Joyce explains: “I am colorful. I want my site to make people happy. I am big–personality, person, inspiration, mama of sorts… My voice and creativity are the ‘home’ for this site. My voice goes through many channels. They all exist together. Pick a channel, any channel for your Joyce voice of the day.”
Perch worked closely with Joyce and her team to create an identity that could stand-alone but also be paired with her newly streamlined pre-existing brands. Joyce translated her blog “I Pray Anyway” into a self-published book of reflections and Perch helped to discover, create, and implement the new identity for the both the book and blog.