The lack of affordable opportunities for youth to be physically active in the rural and outlying areas of Franklin County is an ongoing health problem that contributes to obesity. Low-cost and no-cost opportunities are important because the county has a low median annual household income ($38,865) and high unemployment rate (11%) when compared to statewide averages ($49,777 and 9.6%). According to the 2013 Maine Integrated Youth Health Survey, only 33.6% of 5th and 6th grade students in Western Maine were physically active for an hour or more every day, a contributing factor to the 30% obesity rate seen in Western Maine.
Working in conjunction with the Healthy Community Coalition of Greater Franklin County and MaineHealth, Perch designed EveryBody to appeal to both kids and adult community members, uniting a variety of youth-oriented physical activity programs under a single umbrella campaign.
The EveryBody campaign and feel is based on bright, youthful colors and dynamic shapes. While much of this campaign will be integrated into Let’s Go! programming in the future, the EveryBody website will remain a community (and statewide) hub for finding and submitting youth programs. Campaign components included: