Founded in 1813, Colby is the 12th-oldest private liberal arts college in the country. Located in central Maine, their 714-acre Mayflower Hill campus overlooks downtown Waterville and the Kennebec River Valley. Colby’s 1,850 students come from nearly every state and more than 70 countries to take advantage of the renowned academic programs, a curriculum that encourages educational exploration, and collaborative learning experiences led by world-class professors.
Colby approached Perch to assist with various print materials to infuse their admissions campaigns with a fresh voice and generate excitement for the upcoming academic year. Working closely with Colby’s Director of Admissions Communications Perch helped to concept and design several pieces of collateral that helped prospective students image themselves at Colby.
We gave ourselves a set of contraints for this project, based on the upcoming rebranding of the university and the immediate need to establish this prospective student campaign as a modern and lasting set of materials: