CA$H Maine came to PERCH ready to bring their website into the modern age. CA$H was maintaining different websites for each of it’s coalitions, creating confusion about their mission and inhibiting the sharing of information. When CA$H recently added a new money management initiative providing year-round services to Maine communities it was the perfect opportunity to bring a new look to their program. The new site combines all regions into a single statewide website. Content such as news, events, and resources can be viewed altogether or by region with a simple filter and is built as a responsive design allowing users to have the best experience across all devices. Perch also developed a new educational campaign to create messaging that better relates to the CA$H audience (Your Money Guide). Money (asset) management services were condensed into 3 containers and include an interactive landing pages for users to quickly engage with the content, print materials, and email drip campaigns that offer additional tips beyond the website.
Along with giving a fresh look to exisiting print materials Perch created a fully custom WordPress-based website designed to put the needs of CA$H audience first. Their new website features: